APEX Hour at SUU

9/23/21: Derral Eves and the YouTube formula!

Episode Summary

Our 2021 SUU Outstanding Alumnus Derral Eves joins host Lynn Vartan in the studio to talk about identifying and maximizing audiences on YouTube and social media! He also speaks about his VidSummit Conference and his current TV show The Chosen, as well a how his book The YouTube Formula came to be!

Episode Notes

APEX Website 

Episode Transcription

0:03

Hey everyone, this is Lynn Vartan and you are listening to the apex our on kSuu Thunder 91.1. In this show, you get more personal time with the guests who visit southern Utah University from all over, learning more about their stories and opinions beyond their presentations on stage. We will also give you some new music to listen to, and hope to turn you on to some new sounds and new genres. You can find us here every Thursday at 3pm or on the web at suu.edu slash apex. But for now, welcome to this week's show here on Thunder 91.1.

 

0:48

All right, well, welcome in everyone. This is Lynn Vartan, and you're listening to the apex our KSU Thunder 91.1. It is homecoming week here on campus. And in our great tradition of homecoming, we celebrate outstanding alumni. 

 

1:03

Oh, dear. Here we go. 

 

1:05

and you are certainly outstanding. So I'd like to welcome into the studio, our outstanding alumnus for 2021 Derral Eve's welcome in 

 

1:14

it's a pleasure to be here, actually. 

 

1:16

Oh my gosh, when was the last time you were on campus? Oh, I did a presentation. Probably eight months ago. I was able to come back recently before that it was been like 10 years, maybe longer?

 

1:29

Well, it's increasingly shorter. Pretty soon we're gonna have you teaching here. 

 

1:32

I don't know about that. Let's see, 

 

1:34

well, let's tell our audience a little bit about who you are and what you do and what you're excited about right now. 

 

1:41

Yeah. So I'm first off a husband and father of five, you know, families, everything for me. And I get to play, I love my job. I do a variety of different things. I work with some of the biggest youtubers on the planet and work with some of the biggest brands, but I usually do audience development work with online video.

 

2:03

And so I do a lot of that a lot of great consulting. They're working with Mr. Beast and other creators like that if hopefully people know who he is. Yeah, but and then this next week, I have a conference we put on for the biggest influencers called vid summit that actually happens next week in LA 

 

2:21

vid summit is super famous and super well Now tell us more about it. Because I know that people have been talking about it on campus, and oh my gosh, it's the guy who does vid summit. And it makes such a huge difference in the community. Tell us a little more about that. 

 

2:34

I'm obsessed with learning. And I do believe that, you know, finding a way to learn the fastest way is the best way, right. And so, and I found that a lot of people that that don't necessarily have a platform to teach. There's events and conferences and guest lectures that you can go to and grab that little bit of information, because they're not they're teaching 100% of the time. And so I based off of what I do on YouTube, I spoke at a lot of different conferences. And I had, you know, a lot of great case study. And I found that, hey, this is a really great place to learn. But I never found a place for me because I wanted to learn in a certain way. And I like really love case study and like, hey, pushing the limits and so on. And I'm one not to complain, I just okay, if there's not one out there, I'm going to start it. So eight years ago, I actually started a conference and I invited everyone that I wanted to learn from, had him go on stage, and it was my personal learning session. And now that's how it all started. And even to this day, like I hand select every speaker, and it's just like what do they want to teach me because I'm there to learn and it doesn't matter if they're just barely starting out on YouTube. I think that there's someone has something to tell or there's a way that they're impacting the world. And you know, why not? Why not give them a stage so that they can actually educate the world. 

 

3:54

So anybody who wants to be a part of this community of learning about how to do YouTube better and maximize their presence can come to vid summit? 

 

4:03

Yeah, just go to vid summit.com and there's a virtual pass, you know, that we have there, but there's a lot of stuff that we put online for free, you know, but yeah, 

 

4:11

and is it always held in the same place? 

 

4:13

It has been I Okay, so I'm really weird. But I hold it in LA. And there's a lot going on in LA, as you're well aware of, but I hold it at LAX. So it's like really at a hotel. It at the airport. Now the reason why, if you want to leave the airport and go do something, it's 45 minutes, yes. And then it's another 45 minutes back so it actually keeps people trapped in the location. So like for me, it's about networking too. And so when people know there's no other places to go, they're not going to slip out for an hour or two right and they're gonna stay there the whole time. And so it's actually become pretty amazing culture of creators helping other creators, you know, the people that have have learned and grow and are really making waves in the industry are able to teach the new, you know, people coming up. Yeah, it's just it's beautiful to watch. 

 

5:06

That's what I've heard about it is that the sense of community is something quite special about this conference. And it seems like it was. I don't know if it was an intentional about the community because originally started it for you to learn by 

 

5:20

100%. Yes. Like if I'm, if I'm an audience, audience development expert, right. Like, I'm very, very sensitive about culture. And I think every organization, every business, every brand needs to have its own sense of culture. And the thing for me is I wanted to surround people, I want to be surrounded by people like me, people that see YouTube as an opportunity, see it as a business, right. But also want to push the envelope and I didn't want to go, you know, with the, with the influencers that are doing things that would like pull down the world, but just uplift the world. And so, you know, what, what I love is, three years ago, I brought a YouTuber in and no one knew who he was, and it was a YouTuber I started to work with, and, you know, he's doing some great videos. And since that time, you know, he came back into 2019. And he gained 22 million subscribers in just a short year, you know, and now he's close to seven, eight, he's over 70 million, he is going to be the biggest youtuber of all time. That's Mr. Beast, and he loved it because he's like, I wish this was a part of my learning earlier on because it's like all the questions and problems in the culture. You know, it's all right here and it's a place where people see this opportunity with online video. 

 

5:56

Well, let me ask you a follow up question. You mentioned the word culture and we've talked about audience are they synonymous or turned on is the same 

 

6:48

I do believe they're different and let me kind of explain 

 

6:53

Yeah, please 

 

6:55

because the the essence of culture is kind of the tonality that will attract an audience so I do believe it's different things and so you're kind of setting the tone of how that is and I've seen it in every scenario like if you create a toxic tone Guess what? It attracts? toxic people right? And we don't need any more negative Nellies or toxic Ted's and we don't care Yeah, like we don't Yeah, and so the only way to do that is like really be set on what you're looking to do and so for me it's always clearly identifying what you are but more importantly what you're not and then that's your culture that you're creating and then that will attract the people that you want to be surrounded by and and there's been just give you an example. 

 

7:41

Like I really don't really appreciate people that don't see value so I actually had someone on the stage at vid summit is it back in 2019 literally one of the smartest guys in the world like he is like Rain Man when it comes to YouTube he's like he's amazing he can run circles around me and he never really presented and in on stage before I speaks to other languages English is is not his first language and he's presented in somebody's like man, you know what did you like pump us up you know once you go to Toastmasters, whatever it is, you're out of here you're gone I kicked him out of the conference. Because I go if you can't see the value that he's giving and yeah, it might not resonate like a Tony Robbins, you know, but it's value and you're missing what the vid summit is about and I literally kicked him out gave them their money back as is fine I don't even want to be surrounded with people like you and standing ovation everybody in the audience was like like cheering that that happened because we don't want negative people there because this is an opportunity of collaboration not to rip people yeah. 

 

8:46

So value then almost comes before culture because you need to identify your value and your values and then culture and then audience is that kind of the pipeline 

 

8:56

Yeah, it starts the process I think it's more about when you break it down to the value and the value proposition it starts with who you are and what you're not and then it's really identifying things that make you unique because like there yeah just because you have certain values doesn't really create that attraction what what makes you unique is the value proposition that you're giving and so that comes with passion you know direction vision, you know things that are really pushing the envelope like for me I don't necessarily agree with them as as a human being in a lot of aspects of his personal life but Elon Musk is very inspirational in the sense that he is so hell bent on going to Mars right? And he's doing everything Everything is is is in perfect pattern of achieving his goal of getting to Mars and and really colonizing Mars that's great for me that's that's awesome. And that's something that people can get behind like for me, I told my wife I go as soon as it makes it available. I'm saving up Yeah, I'm gonna die on Mars. Like that's Like, that's my goal now is like I literally want to die on Mars. 

 

10:02 

That's awesome. 

 

10:03 

But But I think that's the whole thing is you have to have vision, you have to have the direction that comes from that culture. But the culture is, you're never going to compromise, like, that's part of the things that you're not going to do is you're going to do, Hey, I'll never do this. I'll always do that. And that's what I love. You look at Tesla is the perfect example. They've never advertised. And they said they never advertise. But yet they advertise through the most powerful way, which is through community. Yeah, they have basically a cult following of people that will buy anything that they do.

 

10:33 

That's right. Well, that's very helpful. I mean, the value proposition as you say, and and I think we focus a lot about people here, find what makes you unique, tell your unique story, but also paying attention to what you're not and What you won't do, or won't ever do. I think it's an important component that people don't focus on enough.

 

10:52 

Yeah. And I think that's the more important aspect because that's where your ethics come in. And your morality, yeah, is knowing what you will not compromise on. Right. And I think the world needs a little bit more of that. Yeah. Especially now. Yeah, yeah. But it's like, I think there's a fine line. And so I think that's the more important thing about culture is like, where you're not going to compromise and where you're going to actually stand firm. And when you do stand firm, you can do it as a community.

 

11:19 

Yeah, I love that. Well, I want I have so much more to ask you. And we definitely want to make sure to mention that for those who want to read more, and want to find more. There's a great book, which we had for sale today, and it's called the YouTube formula. Can you just we'll come back after the break and talk more but just give the two minute the two sentence synopsis of it.

 

11:40 

Yeah, if you want to make money, YouTube's the place.

 

11:44 

Okay with that I have a song for you. So I always like to do a little bit of research and I found through my research that you are a big Star Wars fan. 

 

11:53 

my gosh, I noticed chewy. 

 

11:58 

chewy doll is not mine, 

 

12:01 

but that was actually perfect for me.

 

12:03 

That's perfect. But I did find some music. And of course, everybody loves the cantina song, but I teach music here. And so the vitamin string quartet, which is a fairly well known String Quartet has an arrangement of the cantina band song so we're, we've got that for you as our first musical number. So we'll check that out. You're listening to KSUU Thunder 91.1

 

16:39 

Right Well welcome back everyone. So that was the vitamins String Quartet playing the cantina band song. And we just noticed that even when we were playing it that was a lightsaber on the computer, which is kind of fun. You're listening to the apex hour. This is Lynn Barton. I'm joined in the studio by Derral Eve's Welcome back.

 

16:54 

It's good to be here. And that's the longest Cantina song that I've ever heard. History of all mankind can lead you, you know, just in that zone,

 

17:04 

had me for 30 seconds. And then I'm like, okay, that's enough

 

17:07 

that's alright, hopefully, send out with it a little bit. Okay, let's talk about your book a little bit more. How did the book come to be? I mean, have you always wanted to write a book or

 

17:18 

no, I first had to learn how to read was really important. And then writing was very important now. For me, I am obsessed with learning. And I consume, like, I'll go through anywhere between 60 to 70 books a year, and I've received a lot of value in those books. And it's helped me become a better person and see life differently and actually understand people differently, too. And so I thought, a good way to actually contribute to that community is to give because like, if I always take if I'm always just reading and never giving back, then you know, I'm a net negative person instead of a net positive. And so it was really important to me to write something that I was passionate on, which is YouTube, which was great. But do it in a way that it wasn't just like, an owner's manual or, or something that's like, oh, here's, here's all the hacks or whatever. I wanted to do it in a way that it could be inspirational and see people's journey of when they discovered YouTube and the massive business. It could be

 

18:23 

Yeah, that's amazing. And do you have plans for another book?

 

18:26 

I do. Yeah, there's one book I've always wanted to write. And, and so we're in the planning stages of that. But there's a chapter in the book that I go into audience development, and I'm very well known in the audience development realm. And I wanted to go so in depth, and I was just going through over and over and over again, and the publishers like, you can't put that many pages in a chapter. Like, okay, well hold it for a buck. But I really wanted to speak into that. Because I do believe if you're passionate about something, you know, developing an audience, there's some things that I can teach that will help you really know how to navigate that and and to make things happen. Cool.

 

19:06 

You know, you mentioned passion. And I know that was a part of your talk this morning, I'd love to talk about passion and curiosity. And it's kind of the same question about culture versus audience. Do you feel what is the relationship between passion and curiosity?

 

19:22 

I think curiosity is I do believe it's born in every human that's ever if 

 

19:29 

That was gonna be my question. 

 

19:30 

Yeah, I do believe that curiosity is just one of those natural things that that were born with and I think what we do with it, it either numbs it or we're not curious anymore. And and I like and this will get a little preachy, but this is okay, because this is a radio podcast. But I think for me, it's it's how people nurture their children, and then also how educators nurture the students. And so there's different approaches and seeing opportunity, how to leverage them. So like, if I had every influence to start my own school, I would probably figure out what people were interested in and then base curriculum around them and not not having to take classes that they don't see how it all intervenes. And so, hands on work would be very, very interesting. And I think there's something sacred about the journeymen. You know, working with someone, you know, with a master and, and and learning on the job is, is so great. And so I think you can blend the worlds together. But I do believe it's more about being curious with something and then applying principles of education of why things happen.

 

20:42 

Yeah. I want to go a little deeper with that. So when you talk about, you know, building curiosity, and then the journeymen concept, especially for somebody who's so immersed, in the digital world, how does that all find its way because one of the things we talk about on campus a lot is about leveraging online learning, which maybe at first glance, doesn't seem like the journeyman apprenticeship relationship works as well online? Or maybe maybe that's not the case. What do you think? 

 

21:14 

I think knowledge is meant to consume in different ways. And so when I look at it online versus traditional in person, I can go at my own pace. Now, that's really important, because there's people that would rather just blow through everything and get it done, than to wait a full semester to get the class. Right, right, get the work done. And you're done. Right? Right. That's the concept, right? And so that's a beautiful way for a lot of people. Now there's other people that they need to be in a routine, and they need to have consistency for someone like me, now, if I can get it done in a day, I'm gonna get it done in a day, and then do something else. Like, like, why why why try to, to delay that. But I think I think the essence more what the journeyman concept is, I think everyone needs to surround themselves by people that can teach them and I do believe that you can learn something from everyone that you come in contact with, you just have to be open to receive. And so you have to be willing to see, oh, they have this great quality or this this amazing talent. And then it's that curiosity factor to ask more. And so I do believe it's like creating those opportunities. And I think that every person, if they don't have a mentor, I think they need to start looking for a mentor, someone that can help them out. And there's people out there that that would love to give you direction, you know, we'd love to point you in the right way. And mentorship actually comes through a lot of hard work and doing stuff that you don't necessarily like to do, but it gives you a sneak peek at, you know, kind of a path that you might might want to go one day.

 

22:46 

Yeah, so true. I so strongly believe in that. So thank you for sharing that as well. One of the you know, a little bit more on the passion side of it. One thing that we find with students a lot and a question that gets asked a lot is that, you know, I like a lot of things, but how do I know if it's really my passion? Or I don't really have an intense passion? How do you advise people that you work with, on really finding that that thing that passion?

 

23:12 

Well, I'll use a real life scenario. So I have a son that just got home off his mission. And he has no clue what he wants to do for his work or his education. And he had some, I thought, some poor advice to just jump into school, and you'll figure things out. And I'm like, No, that's probably not the best case for you. And it might be for someone else, but not not for you. And I says, You have an opportunity, and freedom to start job shadowing. And so he actually job shadowed a few people. And he was able to see a side of business that he never saw before, just because he job shadowed. And he can do that completely until January and see a whole variety of different occupations and say, okay, and this is when you do it, you need to ask a lot of questions. Because like, what is your career path? Like what, you know, what did you study in school? What was What do you wish you would have studied in school when you're actually doing these things? What what wasted your time? Yeah. And he's having those conversations. And he's like, Oh, I don't necessarily care to do that. It was cool. You know, and I think I think that's where I think students should take a little bit more time to figure out what they want to do. And I think the best way to do that is to shadow for sure.

 

24:27 

Yeah. Well, another student kind of related tack that I wanted to go out, and it's for everyone, really, but you are so on the go, you're learning and you're curious, and you're asking questions all the time and have all these projects. So the question that I have for you is about managing that balancing that, you know, and it's something that we come up with all the time and colleagues with students and everything and so, you know, I'd love to know a little bit about, you know, how do you manage it all? How do you handle stress? How do you handle. I mean, we all have doubts and things and how does that play out for you?

 

25:05 

Yeah, that's a great question. Cuz like, I think if the average person saw my schedule, they would be way intimidated by it. And I think they would have a nervous breakdown. But for me, it started out small and, and taking ambitious steps. And I think one of the things that I really do love was really understanding what you're good at and what you're not and, and trying to push away the things that you're not good at and have people do it. And so I actually did what I call workweek analytics, where I would write down everything I do in a day. And and then I would take two highlighters, after the end of the week, take two highlighters. And one highlighter color was everything that wasted my time, I just kind of, you know, did that and the next one was everything that I hated to do. And then I tried to find someone to do it. And it's usually it was a personal assistant, or someone that was hired or an employee that would do it. And, and that got me in the mindset of, I'm only good at what I'm good at. And I need to stay out of the things that I'm not good at. And so doing multiple projects, and balancing the workload. I thrive on chaos a little bit in the sense that when there's a lot going on, that's where I believe my genius actually comes out. Because it just pushes me to the edge where I have to, I have to make things happen. So it's taxing at times, like I there was a couple couple days ago, it just hit me all at once coming from all different areas. I just had to just slow down a little bit. Yeah, you know, recharge a little bit, slept a little bit more than I normally did, you know, and then it was just it was just a conversation that ignited that passion again, and and go from there. So I always find, you know, is having conversations. Yeah. And really igniting why we're doing the things that we do. Yeah. helps in the long run.

 

26:55 

So you can when you feel it sort of bubbling up, you kind of not unplug but just sort of step back for a second and then wait for things to kind of,

 

27:03 

no I let it I let it literally go over it. Just say two falls over. 

 

27:07 

Okay, I got to take some time off here. Okay, no, but it does, I can feel it bubbling up at times. And I try to try to do but it's I don't know it's it's tough. It's the world that I signed up for. And and I think it's, it's something that was meant for me and whether I'll need to slow down one time or another. I always try I literally do. But I think I'm just wired to push the envelope. I'm just wired to take it to the next level, I just often here's here's something that so i i do believe in mentorship and business coach, so we actually hired a business coach for one of our businesses and, and he came in, and what he does is like these, you know, persona evaluations and say, Okay, here's your strengths, here's your weaknesses, and takes you through all these tests and whatever. And he went through mine, he goes, I've been doing this for 30 years, Darryl, and you and your business partner are on the complete opposite side of the spectrums of of genius. And, you know, he goes here, he goes, your your to a to a level I've never seen before. And I go That's weird. And and, you know, he's like, yeah, you're just your savant. And I go, you just call me Ray man. Like, I'm a Rain Man, you know, but I think it was, he was kind of explaining. And I think where it's interesting is, I do believe that you can evolve and you can become better, you just need to focus in on, you know what God's given you. And then and then amplifying that. And that's what I try to do. And then for me, it's just more, I think the secret of my success is surrounding myself with people that have the same vision, or could fall in line with the vision that that's in front of them. And I look at everything that I've done, and I can't say that I've done it by myself, there's always a team pulling it off. But that team is synergize through vision and passion for what we're actually trying to do.

 

29:02 

Yeah, that feeds into what you were saying about the importance of relationships, you know, and and getting the people around you to be, you know, really people who are invested and can buy in and are just contributing, everybody's contributing collaboratively. What would you say is for you right now, today the best part of what you do and what's the most challenging?

 

29:25 

It's actually the both is the same answer. So I actually produce a TV show. And it was four years ago when the idea was started. And we had zero money in the bank and zeros social following, and it was like, Can we do this and that ended up being the most challenging project I've ever done in my life. Wow. And I felt like everything that I was doing in business and in life led to that moment of doing that and, and so I've been doing that very consistently for the last four years. So I actually my wife, always like She's like most people have a job. You have seven jobs. But it's, but it's one of the things that I'm really, really passionate about. And in fact, everything that I'm doing even with the book is like trying to free up more time to work on that passion project. And so

 

30:16 

well great. Well, we want to hear all about it. So what we'll do is we'll take our next music break now

 

30:22 

I know exactly you're really good at so we're gonna come back and we'll get into the details about the TV show that you feel your life has led to in a way it seems you know, this moment, so we'll be back and we have another I have one more Star Wars. Oh, this is good. So I think that you've worked with Lindsey Stirling, but 

 

30:41 

Yes, I have. 

 

30:41 

And there's a Star Wars Medley that she has done with Peter Hollins. And I thought well work with Peter to let's get that one on there. So this is the two of them, and it's just titled Star Wars medley. You're listening to KSUU thunder 91.1

 

35:11 

All right, well, that ending seemed to go on and on and on. That was the Star Wars Medley by Peter Hollins and Lindsey Stirling. This is the apex hour and I am joined in the studio with Derral Eve's Welcome back.

 

35:21 

It's good to be here.

 

35:22 

We are going to talk about a project that you are so passionate and have been working so long about and that is your TV show. Yeah. Tell us all about it. 

 

35:31 

Yeah. So basically, every year I put on a conference called vid summit. We already talked about that, right. And I had a really close friend and someone that we partnered in on a lot of projects. Basically reach out to me and say, Hey, is my ticket still good? I'm like, Yeah, you're welcome. Anytime and, and anyway, he sent me another note says, I can't come too busy, whatever. And then I get this random phone call the day of the show. And he's like, I'm coming to LA coming to vid summit. Is my ticket still good? I was like, Yeah, because I'm on the plane. And he flew down. And one of the dishes, show me a video. Like, like, he flew all the way down from Utah to LA, just to show me a video and I'm like, What are you doing? I'm like trying to put on a conference, can you email it to me, like, come on, that's what normal people do is just that send me a text message or whatever. And he was just so obsessed that he wanted me to see it. And so and what's really interesting, and it goes back to the last music, we actually found a place and then I got some YouTubers Peter Hollins being one of them. And we went into a conference room and watch this show that he was gonna show us on this little small Chromebook. And, and it was a basically, short film, that this creator made about the birth of Jesus Christ, and it was like for his churches, Christmas Eve services. And I started to watch it. And I was like, pulled right into the content. And I've seen a lot of content out there. And what I really love is content that shows humanity and, you know, shows character, and so on. And I knew it was low budget, and they didn't spend a lot of money on it. But I was like, into the content, I thought, Oh, this is really fresh and never seen it this way. And basically, it's showing the Nativity through the eyes of the shepherd, and the shepherds journey of what was happening. And so it was really, really beautiful thing. And then there was a moment, you know, that just really hit me to the core. And I related to very extremely, and I'm like, Oh, hey, this is really, really good. And that's when I got a knock on the door, Darrell, you know, we got this emergency, come take care of it, and started leaving, and he's like, you can't leave yet you didn't watch the whole thing. I says, I know where this is going, I want to be a part of it. Even if I've told the Lytle I'll do that. And so the next week, he introduced me to this creator that created this piece of content. And he shared with me, the vision that he wanted to do is create a TV show about the life of Jesus Christ. And I'm like, I'm all in. And once I heard the vision, I got like my little igniter, like ignited and I got passionate about it. And it was like, okay, we can do this. And, and that's where we actually started the business. We became partners that day. And we had zero money in the bank zero social following. But we had a really, really good idea. Yeah, and we had a very talented person that hit a time and place in his life, he made 17 movies. But he came to a place where he was ready to create and you can just see it all over his face. And you can see it in his accountants and so on. And so we decided, hey, let's do this. And I told him the best way that we can do this is you know, if we do crowdfunding, and that's what Jeffrey Harmon who was the guy that came down says, hey, let's crowdfund this thing. And he's like a crowdfunding Come on, I thought, you're gonna get this stuff taken care of, we're only going to $100 but we started with a vision, and and we started to develop an audience. And that's where I came in. And I felt like hey, everything I was doing on YouTube and on Facebook and online, was leading to this moment of really developing an audience. And so we first off, started to identify who this content would resonate with. And we created a you know, persona profile of who that person would be. And then really defined what they do, what they don't do, and so on, so forth. And then we broke down and created a plan and that plan that we that we kind of slipped away from the world and kind of locked ourselves in a room for you know, a couple days has been the plan to bring us to where we're at today. And not only did we target and execute on hitting the audience would actually care about the project. We broke the all time crowdfunding record in film and television blew the water out of that record that was held by Mystery Science Theater 3000 Who has a very cult following? Yeah, right. And Veronica Mars who has a cult following, too, yeah. And we to x that, and we got over $11 million, that we were able to create a TV show of season one. And that's where it all started. And it was great producing it, developing the audience at the same time. We did the behind the scenes before the release. We grew it on facebook, instagram, youtube and other social media channels. 

 

56:07

I have one last question for you. It's just a playful question of “what is turning you on this week?” It could be anything. Food, places, books, TV shows, anything. 

 

 

 

57:00

What I am most interested in right now is short form content. Vertical videos, like tik tok. I have predicted this for years. It just barely surpassed youtube in watch time. I am excited to see the creators that come out of that. I am fascinated by that. It has the most intense social media alorightm out there. 

 

1:00:00

Thank you so much for taking the time to be here today. Congratulations on being our outstanding Alumni! We will see you next week. Thanks so much for listening to the apex hour here on KSU use under 91.1, confined us again next Thursday at 3:00 PM. For more conversations with the visiting guests at Southern Utah university and new music to discover for your next playlist. And in the meantime, we would love to see you at our events on campus to find out more, check out seu.edu/apex until next week. This is Lynn Vartan saying goodbye from the apex hour here on funder 91.